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A Business Opportunity Sample in Canada
Pizza Pizza franchise takes a greater share of the market
Pizza Pizza takes a larger share of the market reaching more than 50% in Ontario
According to the latest report from the NPD Group, the firm specializes in market research that sets the industry standard for the Quick Service Restaurant, Pizza Pizza Limited, the largest pizza chain in Canada, has earned a greater share market in several categories, particularly in terms of traffic volume and the sales, evaluated over a period of one year ending August 2008, and during the last quarter.
"All indications show that the market share of Pizza Pizza continues to grow, said Pat Finelli, Chief Marketing at Pizza Pizza. During the three months ranging from June to August, the market share of Pizza Pizza in Ontario had increased to 50% on the income in the pizza while the overall level of traffic exceeded 52%, greatly exceeding the results of U.S. and other competitors.
Pizza Pizza attributes his remarkable return to the growing propensity of Canadians to adopt healthy lifestyle choices and more varied menus while opting for the convenience of pizza. These factors coupled with a sustained growth in regions such as Quebec and Alberta as well as expansion into other non-traditional sites.
"Since its inception in 1967, Pizza Pizza has focused on strategies to always improve the customer experience. Here is the recipe for our success, "said Curt Feltner, Chief Financial Officer of Pizza Pizza.
According to the regulatory filing made by Pizza Pizza Royalty Income Fund, mutual fund, which owns the trademarks used by Pizza Pizza, the positive results ending September 30 showed a 2.2% growth in sales for stores comparable and 3.6% of income before taxes per property.
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